This is another proof of the huge popularity of mobile gacha titles in Asia.Honkai: Star Rail is an upcoming brand-new space strategy RPG game that operates from the free-to-play state by miHoYo, and it is the fourth installment of the most famous series of the global: Honkai Series. The top five regions by RpD are Hong Kong ($20.6), Japan ($19), Singapore ($18.6), Switzerland ($13.4), and South Korea ($12.3). The game’s cumulative RpD (revenue per download) is $6.3 globally.Honkai: Star Rail hasn’t plateaued yet, but it currently makes $3-4 million per day from in-app purchases on average.Honkai: Star Rail downloads between April 26 and May 25 If the soft launch period is included, the total number of downloads will be over 21 million.It is followed by the US (10%), Japan (9%), and Russia (5%). China is also the number one country by downloads, accounting for 23% of the total 15.9 million installs in the first 30 days.After the first 30 days since the global release, China accounts for 34% of the game’s total revenue, followed by Japan (26%), the US (15%), and South Korea (8%).On that day alone, the game generated $8.7 million. Its peak day by revenue so far was May 18, thanks to the launch of the Jing Yuan character banner. Anyway, miHoYo’s new game had a strong launch.Honkai: Star Rail (top) and Genshin Impact (bottom) revenue in the first 30 days And according to Sensor Tower, its player spending reached $245 million on iOS and Android. For comparison, Genshin Impact has generated over $172 million in IAP revenue in its first 30 days.As of May 26, the game’s revenue from in-app purchases (reduced by platform fees and inclusive taxes) reached $132.3 million.All data was taken from the market intelligence platform AppMagic, so it only applies to the mobile version of Honkai: Star Rail (the game is also available on PC and PlayStation).
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